The tire brand from Taiwan, Maxxis Tyres, have been the title sponsors of the FIM SuperEnduro World Championship for the past three years, and they have just signed a new three-year contract as title sponsors of the discipline!
Maxxis Tyres have been linked to ABC Communication since 2000, through Augustine TING, and this latest deal shows the brand’s trust in the promoter of SuperEnduro.
This strong relationship is confirmed by Alain BLANCHARD: “In 2000, thanks to Harm SHUURMAN and Rudy VERSTEEG from Maxxis Europe, we were able to welcome the Taiwanese brand to the European and French Supermotard Championship. Since then, our relationship has grown stronger and Maxxis have always followed us in all our challenges. In 2004, when we became promoters of EnduroGP, Maxxis was the first to follow us... and the same in 2012 with the SuperEnduro! It is heartwarming to have such loyalty in the partnership!”
Augustine TING: “We are very satisfied with our collaboration with ABC Communication, which has been going on for more than 17 years! Being a title sponsor of such a great World Championship allows us to make our brand known in the world of Enduro, where we’ve started to see results thanks to our new tyres. This year, for the first time, we were able to celebrate a World Champion equipped with Maxxis (Brad FREEMAN) and we hope that this will also materialize in SuperEnduro in the near future…”
With the signing of a new three-way contract between ABC Communication and Maxxis Tyres, the Taiwanese brand confirms its commitment to SuperEnduro, a sport which is expanding rapidly and is enjoying increasing success with fans!